Martin Hůle / AI Automation & Business Process Consultant
I help companies simplify workflows, connect their tools and automate repetitive work. From process analysis and solution design to implementation, testing and deployment.
From the first process map to the final handover, you work directly with me.
Less manual work
It flows into your CRM and documents automatically.
Connected. Repetitive steps run automatically.
Manual data entry Connected workflowAn example workflow
01 / Selected work
A selection of workflows I have helped companies simplify.
Recent project / Education
One system for school programmes: instructor assignments, AI transcription, data checks, analytics and grant reporting.
Less than CZK 0.02 in AI processing cost per questionnaire, on average. Excludes human review and other operating costs.
Explore the case studyNon-profit / 2025
For the Samoživitelka foundation, I connected the website, Make.com and Raynet. AI-assisted checks flag potential inconsistencies for staff to review.
Explore the case studyConstruction / 2024
Automatic sales assignments, complete project briefs and a clear document approval process. Clients know what is happening at every stage.
Internal platform / 2026
AI invoice processing, payment tracking, staff cost records and tasks from meetings. A shared workspace for a team of 14.
Sales training / 2026
The company's call script, a randomly assigned client personality and one goal: book a meeting. The sales director receives an assessment of the conversation.
Explore the case studyPeople I work with
“Mr Hůle developed an internal application for our team to digitise paper questionnaires using AI scanning. It saves our staff considerable time and administrative work by bringing several previously separate processes together. We particularly appreciate his fast communication, flexibility as requirements evolve, and willingness to keep looking for a solution until it works exactly as we need. This approach is why we are continuing to work with him on further stages of development.”
“Martin excels at process automation and designing complex systems — an excellent collaboration.”
“Whenever I needed to connect two different systems to make running the company easier, he knew how to do it. He can also design new applications.”
“Working with Mr Hůle really helped my company and me. He is fair and hardworking. Whenever I needed to connect two different systems to make running the company easier, he knew how to do it. He can also design new applications. He has a wealth of knowledge — whenever I am unsure, we find a solution together. It is clear that he enjoys his work and dislikes doing things in a slow or unnecessary way.”
“Automation always sounds rather technical. But Mr Hůle showed our project team that it can be approached differently. He is great to communicate with: approachable, clear about what matters, and able to explain things so everyone on the team understands. Working together is genuinely helping us move forward. We could not have chosen better.”
Employee, Eurokonstrukt s.r.o.
02 / How I can help
We can start with one workflow.
Then build on what works.
Map repetitive work, remove unnecessary manual steps and design workflows that move information automatically between people and systems.
Apply AI where it has a measurable purpose: document processing, classification, data extraction, internal assistants and workflow agents.
Build practical internal systems around the way your company actually operates when off-the-shelf software is not enough.
Connect forms, CRM, documents, databases and third-party services so information does not have to be repeatedly entered by hand.
Start with the business process itself. Identify bottlenecks, unclear responsibilities and unnecessary steps before choosing technology.
Tools are chosen to fit the problem.
Make.com · n8n · Google Apps Script · Google Workspace · Raynet · APIs · OpenAI · Claude · Gemini · Custom applications
03 / Working together
We agree the scope and price before work begins.
We go through a real workflow, the tools involved and the places where work gets stuck.
A shared understandingYou receive a process diagram, proposed solution and defined scope before development starts.
Process diagram & proposalWe test common scenarios as well as exceptions. Larger systems are delivered incrementally.
A working solutionDocumentation, training and an agreed approach to maintenance or further development.
Documentation & handoverIt depends on the systems involved, the quality of the data and the exceptions the workflow needs to handle. Connecting two tools is a different scope from building an internal application.
My proposal separates implementation, paid tools and any ongoing maintenance. You know the price before the work starts.
Tell me what you need ↗
Martin Hůle / Czech Republic04 / About me
My background started on the business side, so before choosing a technology I first want to understand how your company works, where time is being lost and what people actually need.
Sometimes the right solution is simply connecting two existing tools. Sometimes it requires a custom internal application. I lead the collaboration personally from the first conversation through delivery.
Based in the Czech Republic. Available for fully remote cooperation with clients internationally, on one-off projects and long-term engagements.
Find me on LinkedInBefore we talk
Usually not. I first check how your existing tools can be connected. If a tool cannot support the workflow, we discuss the alternatives.
No. Moving data and applying fixed rules can usually be handled by conventional automation. I add AI where interpreting text or unstructured inputs has a practical purpose.
A straightforward integration usually takes weeks. Larger applications are delivered in stages. Timing also depends on access to your systems and the availability of information; you receive an estimate with the proposal.
I plan for errors and alerts, then refine the solution after launch. Your team can maintain it using the documentation, or we can agree on ongoing support.
I work in your accounts and hand over documentation and access as agreed in the scope. Third-party services remain subject to their own licences and terms.
Before implementation, we review which data the process needs and where it will go. We agree access permissions and any external services, including AI.
Let's talk it through
Tell me about the process and the tools you use. I will get back to you to discuss the next step. Written and asynchronous communication is welcome, and I am available for online meetings when needed.
hulemartin92@gmail.comI reply personally.
